I must admit that Esquire is not exactly on the top of my list when it comes to reading magazine fiction (Maybe I’m not enough of a manly writer, who knows). I usually cleave to the ol’ reliables like The New Yorker and Harper’s for my supply. But it seems like the men’s magazine once heralded decades back for doling out first-rate short stories is seeking to regain some of its former literary glory. On the cover of the July 2009 issue is a very enticing (at least for the heterosexual folk) photo of an Israeli model named Bar Refaeli–I must admit I’ve never heard of her before–temporarily tattooed across her body with the title of Stephen King’s new story, his byline, and the introductory lines of the story itself. It seems like a very dubious “stunt,” mixing a very, very sexual image–Photoshopped skin, hot babe–with a very, very porridge-like (to most) concept: Fiction. I have a feeling most will gloss over the tattoo and concentrate instead on what’s supposed to be the secondary focus of the cover, much like how most tend to tune out advertisements in publications or television. But quite frankly any publicity or exposure for fiction is good for me. Editor-in-chief David Granger also seems to be sincere in his effort to revive magazine fiction. What are your thoughts?