John Tomlinson, Cultural Imperialism (Continuum 1991)

It is as though the third world is attributed with a special need and even a special responsibility to resist the enticements of an ersatz commodified culture. They have mint tea and the “natural” cultural practices of breast-feeding. They are somehow closer to the basic needs that we have lost with affluence. Therefore we should look to their innocence as the hope of our own cultural salvation. This is why they need “protection.” This is the thin end of a wedge which ends in the romanticism of the Western counter-culture identification with the Third World in the 1960’s and 1970’s  (120??).

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